Major Advertiser Quits Sinclair NewsBy Emelius at 6:57 PM
Staples Inc today announced that based on pressure from supporters from Sinclair Action, that it will halt all advertising on all Sinclair owned stations local news feeds starting on January 10th, 2005. One must wonder if this will spill over into all it's programming or if it is just a token win for a time slot. In any case, the PR war has begun and we have our first win.
Staples, Inc. recently replied via email to consumers who registered concerns about Sinclair newscasts, stating: "As a result of Staples' ongoing review of its advertising media buy activity, Staples will no longer be airing advertising on any Sinclair station's local news programs as of Jan 10, 2005."